Since you’re here, you’re probably either a current Zoominfo user or considering it, and you want to ensure you’ve explored all other options before committing.
The problem? There are a lot of Zoominfo alternatives out there, and sorting through them all takes a lot of time, which most teams don’t have.
Between endless reading of G2/Capterra reviews, asking Slack forums for opinions, combing Reddit threads, and comparing features, it’s hard to pick the tool that fits your needs.
I get it. That’s where this guide comes in.
If you’ve shortlisted ZoomInfo, great choice. It’s long been the top pick for B2B contact data and lead intelligence, trusted by thousands of sales teams to scale outreach and enrich CRMs.
However, ZoomInfo has its shortcomings- mainly its price tag. So, it makes sense to look for an alternative because:
- Not everyone can afford their contract, and
- There are more economical options.
Anyhow, I’ve done the legwork for you- testing and evaluating the top ZoomInfo alternatives based on publicly available user feedback, features, data accuracy, pricing, and overall ease of use, so you can make an informed decision.
Whether you’re an early-stage startup or a scale up or an enterprise, this article will help you cut through the noise and find the right fit faster..
So without further ado, let’s dive in:
Why Look for a ZoomInfo Alternative?
While ZoomInfo is a powerful platform, user reviews reveal consistent pain points that make companies look elsewhere:
- Pricing Concerns: While ZoomInfo delivers a robust set of features, some users feel that the pricing model could be more transparent, particularly when it comes to add-ons like Engage, intent data, or additional contact credits.
- Data Quality Issues: With such a vast database, occasional mismatches or outdated contact information can occur. While many users praise the platform’s depth, others note that accuracy can vary depending on the industry or region.
- Learning Curve: ZoomInfo offers powerful capabilities, but new users sometimes report that it takes time to navigate and fully leverage all the tools. Teams with limited bandwidth for onboarding may seek a more streamlined experience.
- Integration Challenges: The platform integrates with leading CRMs like Salesforce and HubSpot, though some users have mentioned minor challenges with syncing or automation workflows. Others wish for a more intuitive outreach dashboard.
To help you find a tool that fits your needs, we’ve reviewed the top alternatives to Zoominfo below.
What Users Are Saying About ZoomInfo?
ZoomInfo continues to draw praise for its robust feature set and onboarding experience, but user reviews reveal a more complex reality marked by usability concerns and data reliability issues.
John D., a Senior SDR at GrowthX, acknowledged the platform’s strengths but highlighted a recurring frustration:
“ZoomInfo’s database is impressive, but it’s not without flaws. I’ve had to manually verify up to 30% of contacts”
he noted, pointing to the platform’s occasional data accuracy gaps.
Amy Z., Head of Sales at a mid-market firm, echoed similar sentiments. While she appreciated the initial setup and support, she found the user interface lacking for ongoing workflows:
“I wish there was a dashboard-style outreach view for Copilot. It’s hard to toggle through each lead and track emails or calls”
For Greg S., President of a small business, the onboarding experience stood out. But like many users, he felt underutilization was a challenge:
“The onboarding was excellent, but like any software, we’re only using a fraction of its potential”
Jamie F., a Business Analyst, praised ZoomInfo for accelerating lead generation, but said the learning curve created hurdles for some team members:
“It’s been tough for our less tech-savvy reps to get up to speed with the Salesforce integration”
Still, not all reviews were mixed. Heide W., a sales professional at a small business, expressed strong satisfaction with the platform:
“I can’t imagine not having it. The onboarding was smooth, and the CRM sync made things easy from the start”
Overall, while ZoomInfo delivers powerful capabilities, users often point to trade-offs, particularly around data accuracy, user experience, and pricing.
9 Best ZoomInfo Alternatives in 2025
Below is a quick comparison table for key alternatives to Zoominfo:
| Tool | Best For | Pricing | Key Features | Data Accuracy | G2 Rating |
|---|---|---|---|---|---|
| Reachfast | Best overall | Budget-friendly | LinkedIn sync, CRM integrations, refund on errors | Highest | 4.6 |
| Apollo.io | SMBs, Email Automation | Free tier + $49/mo | Sequencing, enrichment, outreach | Moderate | 4.7 |
| Cognism | GDPR-Compliant Data | Custom Pricing | GDPR tools, EMEA coverage, verified emails | Strong in EMEA | 4.6 |
| Lead 411 | Local US Data + Triggers | $99/month | Buyer intent, direct dials | High in US | 4.3 |
| Seamless.AI | AI-powered Prospecting | Custom Pricing | Real-time enrichment, AI prospecting engine | Variable | 4.4 |
| Lusha | Simplicity & Chrome Extension | $29/month | Chrome plugin, contact export | Moderate | 4.4 |
| RocketReach | High-volume Searches | $39/month | Bulk lookup, API access, Chrome plugin | Moderate | 4.2 |
| SalesIntel | Human-verified B2B Data | Custom Pricing | Research team validation, technographics | High | 4.3 |
| UpLead | Budget-conscious teams | $99/month | Email verification, filters, CRM integrations | High | 4.5 |
Now, let’s explore all the Zoominfo alternatives in detail.
1. Reachfast – Best Overall Zoominfo Alternative
Reachfast is the fastest way to connect with leads on LinkedIn. With 10-40% more phone number accuracy and instant access to direct contact details, sales and recruiting teams can reach the right decision-makers in minutes, not days.
Why Choose Reachfast?
- 10-40% more accurate phone numbers than competitors.
- Instant outreach via LinkedIn URL search, cutting down your wait time to just minutes.
- Access to 385M+ professionals globally, including in high-demand regions like the USA, India, and Europe.
- Seamless CRM & ATS integrations, allowing you to enrich your contact data directly within your existing systems.
- 100% accuracy guarantee—get a refund for incorrect data, ensuring you only pay for verified contact information.
| PROS | CONS |
|---|---|
| ✅ Industry-leading phone number accuracy with up to 40% more data coverage than other providers. ✅ No delays—reach decision-makers immediately via direct phone calls and emails. ✅ Transparent, competitive pricing with no hidden costs. ✅ Backed by our unique data sourcing strategies, ensuring reliable, up-to-date contact details | ❌ No automated email sequences—users need to manually manage email outreach. ❌ Limited access to email sequences and campaign management features compared to some competitors. |
Pricing: Budget-friendly plans available; Free trial available.
2. Apollo.io – Best for SMBs That Want Built-in Outreach
Apollo.io is a powerful all-in-one sales platform that blends a massive contact database with robust outreach tools. It’s a go-to choice for companies that want built-in email sequencing without the hassle of switching between tools. The platform helps streamline prospecting, outreach, and follow-up, all from one place.
Why Choose Apollo.io?
- Built-in workflows and automated email sequences save hours of manual work
- Access to a large and continuously growing database of leads
- All-in-one platform with easy integration facilities
- Affordable pricing models
| PROS | CONS |
|---|---|
| ✅Saves time with strong automation and workflow tools ✅Syncs well with CRMs to keep data and activity organized ✅Packs everything into one platform- calendar booking, cadences, call notes, and more ✅Makes it easy to find the right leads with advanced filters ✅Clean analytics to track and optimize outreach performance | ❌Contact data isn’t always accurate; even “verified” emails can bounce ❌UI can be cluttered and hard to navigate for new users ❌Occasional bugs and slow performance, especially in Chrome and LinkedIn extensions ❌Free plan is very limited ❌Customer support can be slow or unhelpful at times ❌Outreach features, if misused, can risk email spamming |
Pricing: Free plan available; paid plans start at $49/month
3. Cognism – Best for GDPR-Compliant Prospecting
Cognism is a powerful sales acceleration platform that helps businesses identify, reach, and engage with high-quality B2B leads across the globe. It combines AI-powered data with global compliance, enabling sales teams to generate more qualified prospects.
Why Choose Cognism?
- Access to global B2B data with real-time email and phone number updates
- Comprehensive compliance features for GDPR and other regulations
- Seamless and intuitive Chrome extension that enhances LinkedIn and web prospecting
- Smooth integration with CRMs like Salesforce for faster workflows
| PROS | CONS |
|---|---|
| ✅ Global database of B2B contacts with real-time updates ✅ AI-powered targeting and lead generation tools ✅ Compliance-focused, ensuring adherence to privacy regulations (e.g., GDPR) ✅ Highly accurate and verified contact data ✅ Easy to use with a user-friendly interface ✅ Chrome extension enables quick, in-workflow prospecting | ❌ Can be expensive for small teams or startups ❌ Occasional outdated or incorrect contact entries may require manual verification ❌ Duplicate contact issues when syncing with Salesforce |
Pricing: Custom pricing based on needs. Free trial available.
4. Lead411 – Best for US Data and Buyer Triggers
Lead411 stands out for its reliable, US-focused B2B contact database, enriched with intent signals and buyer triggers that help sales teams reach prospects at the right time. It’s a great option for teams targeting the domestic U.S. market and looking for a cost-effective alternative to pricier platforms.
Why Choose Lead411?
- Strong U.S. market coverage with verified contact data
- Buyer intent signals available on annual plans
- Powerful filtering by job title, company size, and more
- Easy-to-use platform with quick CRM exports and campaign tools
| PROS | CONS |
|---|---|
| ✅ Competitive pricing for small to mid-sized teams ✅ Intuitive and user-friendly interface ✅ Excellent filtering and segmentation features ✅ Frequent contact data refreshes (every 90 days) ✅ Quick and reliable customer support ✅ Intent data helps identify high-interest leads ✅ CRM-friendly with easy export capabilities | ❌ Some contact data can be outdated or inaccurate ❌ Customer support is primarily email-based and not always fast ❌ Revenue-based filtering options are limited ❌ Onboarding materials and tutorials could be more helpful ❌ Contact exports may incur extra fees on certain plans ❌ Integration options are limited (e.g., no Outlook support) |
Pricing: Starts at $99/month
5. Seamless.AI – Best for AI-Powered Prospecting
Seamless.AI is designed for high-velocity sales teams that want to find accurate contact data on the fly. It uses artificial intelligence to discover and enrich leads in real time, all within your browser. Whether you’re prospecting on LinkedIn or syncing data to your CRM, its Chrome extension and automation tools help streamline outbound efforts with minimal friction.
Why Choose Seamless.AI?
- AI-driven contact search and enrichment as you browse the web
- Built-in phone and email validation helps boost deliverability rates
- Chrome extension and CRM integrations simplify day-to-day workflows
- Bulk importing, direct CRM sync, and real-time updates save time
| PROS | CONS |
|---|---|
| ✅ Real-time, AI-powered contact enrichment directly in your browser ✅ Easy-to-use interface with fast filtering and search options ✅ Strong Chrome extension for LinkedIn prospecting ✅ Affordable plans and generous free tier make it accessible for solo reps and small teams ✅ Bulk import/export and CRM sync improve sales efficiency ✅ Frequent product updates and a supportive customer success team ✅ Helpful for cold calling, especially with validated phone numbers ✅ Custom account hierarchies make it easier to manage larger sales teams | ❌ You can’t edit or flag incorrect contact data, which can lead to clutter ❌ Bulk searches may include outdated or inconsistent contact info ❌ Occasional lag and glitches during high-volume activity ❌ Filtering options are limited (e.g., only 5 industries at a time) ❌ Locked into an annual contract on most paid plans ❌ Customer support can be slow during urgent issues ❌ Frequent product updates can sometimes disrupt workflow |
Pricing: Offers a limited free plan. Paid plans are available through custom quotes based on user needs and team size.
6. Lusha – Best for Quick LinkedIn Prospecting
Lusha is a lightweight and intuitive data enrichment tool designed for quick prospecting, especially through its popular Chrome extension that pulls contact information directly from LinkedIn profiles. Ideal for smaller sales teams or individual reps, Lusha streamlines outreach with fast access to emails and phone numbers, while offering a low barrier to entry with its free plan.
Why Choose Lusha?
- Fast and simple access to B2B contact details from LinkedIn
- Chrome extension makes prospecting quick and seamless
- Affordable entry-level plan with 150 free email credits
- Useful for sales outreach, especially in emerging markets like India
| PROS | CONS |
|---|---|
| ✅ Accurate email addresses and phone numbers in many cases ✅ Extremely easy to use with a minimal learning curve ✅ Chrome extension significantly speeds up lead generation ✅ CRM integration for streamlined workflows ✅ Effective intent and sequencing features for outreach ✅ Free plan offers good initial value for email discovery ✅ Time-saving tool for small sales teams and solo reps | ❌ Free plan includes very limited phone number access (10 credits) ❌ Some contact information may be outdated or inaccurate ❌ No mobile app or mobile-optimized experience ❌ Poor customer support with slow resolution times ❌ No two-way sync with CRMs, which can lead to data mismatches ❌ Lacks flexibility and scalability for larger sales teams ❌ Outdated UI/UX and limited note-taking capabilities |
Pricing: Starts at $29/month
7. RocketReach – Best for High-Volume Prospecting
RocketReach is a streamlined contact lookup platform built for teams that need to prospect at scale. With fast search capabilities, bulk email lookup, and API access, it appeals to both technical users and sales teams looking to feed large volumes of leads into their outreach workflows. It’s especially useful for cold email campaigns, account-based marketing (ABM), and research-heavy prospecting.
Why Choose RocketReach?
- Optimized for bulk prospecting with quick search and export features
- Offers robust API access and CRM integrations for automation
- Large global contact database with accurate email data for outreach
| PROS | CONS |
|---|---|
| ✅ Affordable pricing tiers, especially for small to mid-sized businesses ✅ Highly accurate email data—great for cold outreach and ABM ✅ Intuitive interface and fast onboarding process ✅ Bulk import/export tools make high-volume prospecting efficient ✅ Seamless integrations with platforms like HubSpot and Gmail ✅ Helpful and responsive customer support team ✅ Effective for sales, marketing, and market research workflows | ❌ “Unlimited” plan can be misleading—lookup caps still apply (e.g., 10,000/month) ❌ Verified phone numbers are often limited or unavailable on lower-tier plans ❌ Occasional duplicates and outdated contact data ❌ Pricing may feel steep for users needing advanced features ❌ UI and processing speed can lag during heavy usage ❌ Free version has very limited functionality and credits |
Pricing: Free version available; Plans start at $39/month with scalable options for bulk credits and API access.
8. SalesIntel – Best for Human-Verified B2B Data
SalesIntel sets itself apart with its commitment to data quality, leveraging a team of human researchers to verify each contact for accuracy and compliance. It’s a go-to platform for sales and marketing teams that can’t afford to waste time on bad data. In addition to reliable contact info, SalesIntel provides intent signals, firmographics, technographics, and website visitor tracking through its VisitorIntel feature—all designed to sharpen your targeting and timing.
Why Choose SalesIntel?
- 95% of contact data is human-verified, ensuring superior accuracy and deliverability
- Powerful enrichment tools, buyer intent signals, and technographics for advanced targeting
- VisitorIntel helps identify anonymous visitors to your website and convert hidden demand
| PROS | CONS |
|---|---|
| ✅ Exceptionally accurate, human-verified data ✅ Seamless integrations with tools like HubSpot, Salesforce, and Chrome extension ✅ Intent Data and “Research on Demand” features offer deeper lead insights ✅ Excellent support team—responsive and proactive onboarding experience ✅ No export limits on most plans, making it ideal for scaling outreach ✅ Platform is stable and consistently updated with new features ✅ Great fit for both marketing and outbound sales workflows ✅ Robust filters for job title, company size, technologies used, and more | ❌ UI can feel unintuitive or slightly dated compared to more modern platforms ❌ AI-generated data (when used) is occasionally less reliable ❌ Lacks strong onboarding content and in-depth training resources ❌ Some contacts are missing mobile or direct dial numbers ❌ Job title and tech stack filters could be more precise ❌ Click-to-dial is only available with Salesforce integration ❌ Spreadsheet enrichment isn’t as seamless as with some competitors |
Pricing: Custom pricing based on company size and usage. Free trials and demos are available.
9. UpLead – Best for Pay-As-You-Go Accuracy
UpLead offers a reliable and user-friendly platform for sales and marketing teams to access verified B2B contact data. Known for its clean interface and “verify-before-you-download” model, UpLead is especially popular with SMBs that emphasize data quality and cost control. With real-time email verification and transparent pricing, it’s a practical solution for businesses looking to avoid bloated subscription models.
Why Choose UpLead?
- Every contact is verified in real time before download
- Clean, intuitive UI tailored for small and mid-sized teams
- Real-time email verification minimizes bounce rates
- Effective for highly targeted marketing and outreach campaigns
| PROS | CONS |
|---|---|
| ✅ High-quality, accurate contact data ✅ Real-time email verification built in ✅ Easy CRM integration and intuitive interface ✅ Excellent customer support ✅ Transparent, pay-as-you-go pricing ✅ Strong global database coverage | ❌ Smaller database compared to top-tier competitors ❌ Limited data on niche, small, or recently launched companies ❌ Some leads may be outdated or marked as retired ❌ Inability to specify an exact number of validated contacts during selection ❌ Saved search filters occasionally reset or don’t persist ❌ Lacks built-in outreach or engagement tools ❌ Higher-tier plans can be expensive for early-stage teams |
Pricing: Starts at $99/month
How Reachfast Stands Out?
Reachfast offers distinct advantages over other contact database tools:
- 40% More Accurate Data: Reachfast’s proprietary verification engine outperforms competitors by a wide margin in phone number reliability.
- Instant LinkedIn Sync: Sales reps can access verified contact data directly from LinkedIn in real-time, removing any waiting time and speeding up outreach.
- 100% Accuracy Guarantee: If any contact data is incorrect, we’ll refund the credit—no questions asked—ensuring you only pay for verified, accurate information.
- CRM & ATS Integrations: Easily integrate Reachfast with tools like Salesforce, HubSpot, and Greenhouse, enhancing your existing workflows without disruption.
- Real-Time Data Sharing: Our strategic data partnerships ensure that Reachfast’s lead database is always up-to-date, providing you with fresh, relevant contacts.
With Reachfast, sales teams save time, close deals faster, and eliminate wasted effort, making their outreach more efficient and effective.
Final Thoughts: Which ZoomInfo Alternative is Right for You?
After evaluating nine of the most powerful ZoomInfo alternatives, it’s clear that sales teams have no shortage of options, each with its own unique strengths.
- Apollo.io stands out for growing teams that need sequencing and email automation on a budget.
- Cognism is ideal for teams working across Europe and regions with strict privacy regulations, thanks to its GDPR-compliant dataset.
- UpLead is perfect for smaller teams who want reliable email verification and affordability without sacrificing quality.
- Lusha offers simplicity and ease of use, especially for reps who rely on Chrome extensions to find contacts on the fly.
- Lead411 is a strong choice for US-based prospecting and teams that want to leverage buyer intent triggers.
- SalesIntel brings unmatched human-verified accuracy, ideal for enterprise teams that prioritize clean data and are willing to invest.
- Seamless.AI uses AI to automate lead discovery, which can be powerful if you’re working at scale and are okay with occasional trade-offs in precision.
- RocketReach caters to high-volume prospecting with bulk search and API access, offering speed but less refinement.
But when you need reliable phone numbers, fast LinkedIn access, and a platform that just works without the fluff, Reachfast is the clear choice. Unlike tools that nickel-and-dime you for each feature or struggle with outdated contacts, Reachfast focuses on one thing done exceptionally well: giving you accurate data when and where you need it.
With Reachfast, you’re not just saving budget—you’re saving hours every week, empowering your reps to connect with the right buyers faster. Whether you’re scaling an outbound team or tired of wasting time on bad contact info, Reachfast makes prospecting simpler, sharper, and smarter.
✩ Try Reachfast for Free Today and Start Closing Deals Faster! ✩