Everyone has ZoomInfo. Or Lusha. Or both. But very few know how to use them right.
You don’t need more tools. You need the right combination based on what you’re solving for: match rates, call connects, regional coverage, or just getting more meetings per rep.
Here’s the breakdown no one gives you: where Reachfast fits in, where to blend it with ZoomInfo or Lusha, and when to just swap or sunset.
Quick Breakdown
| Tool | What it’s great at | Where it falls short |
|---|---|---|
| ZoomInfo | Deep firmographics, org charts, intent data | Weak phone match rates, pricey, poor SMB/APAC coverage |
| Lusha | Easy to use, fast enrichment | Mostly emails, low phone coverage |
| Reachfast | Mobile numbers, India/SMB reach | No intent/org charts, less known |
Use each tool where it shines. Don’t pay enterprise prices for weak coverage just because “everyone has it.”
When Blending Makes Sense
Some tools are worth keeping together, if you know why you’re blending them. Below are smart overlap plays where Reachfast can plug key gaps in your existing stack and improve overall performance.
1. Phone Match Booster
Problem: Reps export lists from ZoomInfo or Lusha and 40%+ of contacts lack usable phone numbers.
Play: Layer Reachfast on top. Enrich the list a second time before outreach.
Impact: 30-40% increase in call connects. Less manual prospecting. More meetings booked.
2. Region-Specific Expansion
Problem: Scaling in India, SEA, or LATAM? Existing tools fall short outside North America.
Play: Use Reachfast specifically for these regions. Especially effective for WhatsApp-first or phone-first motions.
Impact: More accurate mobile numbers. Less time wasted dialing ghosts.
3. Mid-Funnel Phone Layering
Problem: Deals stall. Email motion gets you in, but you’re not converting.
Play: Re-check contacts in Reachfast before AE handoff or in revival cadences.
Impact: Stuck pipeline moves again. Live convos get back on the table.
When Swapping Makes Sense
Sometimes blending isn’t worth it. If your motion is crystal clear or your budget is tight, it’s smarter to go all-in on the tool that fits your priority—especially if phone coverage or flexibility is the main lever.
1. Early-Stage or Cost-Conscious Teams
Problem: Pre-Series A or lean team. ZoomInfo contract doesn’t add up.
Play: Start with Reachfast + tools like Clay or Instantly. Skip ZoomInfo.
Impact: Lower $/rep. Solid phone coverage. No bloated contracts.
2. Call-Heavy SDR Teams
Problem: Your reps live on the phone. Conversations are your main KPI.
Play: Make Reachfast your primary data source. Use ZoomInfo or Lusha for firmographics only.
Impact: More meetings from fewer dials. Reps spend less time wrestling with junk data.
When to Sunset a Tool
You don’t need all three. Cut the fat.
- ZoomInfo: Drop it if you’re not using intent/org charts and 90% of your ICP is SMB or APAC.
- Lusha: Sunset if you’re enriching in Clay/HubSpot and phones matter more than emails.
- Reachfast: Remove only if your entire motion is email-only and US-only.
How to Operationalize the Stack
- Set up fallback enrichments (e.g., Clay logic: if ZoomInfo = null, then Reachfast).
- Track source of matched data inside CRM to gauge tool effectiveness.
- Run monthly audits: % match rate, % dialable contacts, meetings sourced per tool.
TL;DR Decision Tree
- Phone-first motion? → Reachfast in. ZoomInfo/Lusha optional.
- Need intent/org charts? → Keep ZoomInfo.
- Expanding into India or SMB-heavy markets? → Add Reachfast.
- Budget or tool fatigue? → Drop ZoomInfo/Lusha. Go lean with Reachfast.
Final Take
Top sales teams don’t just stack tools. They design stacks that serve the motion. Modular. Region-aware. Outcome-driven. That’s how you scale today. ZoomInfo isn’t bad. Lusha isn’t useless. But if you’re running phone-heavy, fast-moving outbound, Reachfast is the missing piece.
For a free trial of Reachfast, contact us today!