If you’re scaling a B2B outbound motion, there’s a good chance you’ve heard of Lusha (that’s why you googled “Lusha Reviews”- duh)
It’s positioned as an affordable contact data and sales intelligence platform- a sort of “ZoomInfo lite” that hooks directly into your workflow with Chrome extensions and CRM integrations. But does it actually deliver?
I dug deep into real-world Lusha reviews, from SMBs to mid-market teams, and this article breaks it down without the fluff.
TL;DR
Lusha is a cost-effective lead gen platform with reliable email/phone data, a clean UI, and a tight LinkedIn integration.
✅ Great for lean, budget-conscious teams doing volume-based prospecting.
❌ Not ideal for data-heavy workflows, compliance-heavy industries, or anyone needing enterprise-level support.
What Lusha Actually Is (and Isn’t)
Lusha is built for one job: helping reps find accurate contact data fast. With the browser extension and SaaS dashboard, it gives you:
- B2B emails and phone numbers
- Company insights (industry, size, HQ, etc.)
- LinkedIn overlay to scrape info
- CRM integrations (HubSpot, Salesforce)
- Basic list building and segmentation
You won’t find deep enrichment features, advanced sequencing, or AI-powered workflows here. That’s not what Lusha’s built for—and that’s okay.
Where Lusha Works Well
1. Reliable, Accessible Contact Info
If your SDR team needs emails and direct dials without jumping through hoops, Lusha is solid. Especially in regions like EMEA and APAC.
“Lusha provides accurate phone numbers and email IDs… pretty much useful for outreach purposes.”
— Kishore C., Demand Manager
“Latest information for both emails and phones.”
— Jainil P., BDR
You won’t get 100% accuracy (no tool offers that), but it delivers well enough to keep outreach engines running.
2. Fast, Intuitive Chrome Extension
Lusha’s LinkedIn overlay is dead simple—click, get contact info, move on.
“Very easy to use… I was pulling leads out within 15 minutes.”
— James C., Director
“Helps me get contact info I wouldn’t otherwise get… quite accurate, nice UX.”
— Verified Reviewer, Business Development
For reps prospecting from LinkedIn, Lusha’s browser tool is a productivity boost.
3. Integrates Where It Matters
Plug-and-play integrations with HubSpot and Salesforce make Lusha a fit for teams that don’t want to deal with clunky exports or workflows.
“It’s really good for getting contact information for prospects and staying within GDPR compliance.”
— Alan M., Biz Dev Executive
“The most important feature is the seamless integration between Lusha and HubSpot.”
— Lucien H., VP of GTM
It’s especially handy for small to mid-sized teams without RevOps resources.
Where Lusha Struggles
1. Data Accuracy: A Mixed Bag
This is the biggest friction point across reviews. While many users praise its accuracy, others complain about outdated or incorrect info—especially in the U.S. or niche sectors.
“Sometimes the contact info is outdated or missing.”
— Vivek D., Sr. Biz Dev
“We are finding 40% inaccuracy… that’s being modest.”
— Trisha G., President & CEO
If clean data is mission-critical, Lusha needs to be paired with external verification tools or supplemented with higher-end platforms.
2. Limited Scalability & Sync Gaps
Lusha’s CRM sync doesn’t support ownership mapping or two-way enrichment. That becomes a problem fast with larger teams.
“Lusha does not two-way sync CRM Company/Contact ownership… creates duplicative effort and culture conflict.”
— Stephen L., Head of RevOps
“Their CSV exports are sporadically formatted… worst experience I’ve had to-date.”
— Stephen L.
For teams managing territories, routing, or complex hierarchies—this is a red flag.
3. Credit System & Limitations
The free tier is attractive but comes with tight restrictions: 10 phone numbers, 150 total credits. Paid plans are better—but still come with use-it-or-lose-it terms.
“The credits run out really fast and are expensive to top up.”
— Kat R., Sales Specialist
“I paid for credits but couldn’t use them all due to budget freezes… then had to downgrade and lost them.”
— Natalie G., Sr. Marketing Manager
If you’re a startup on a budget, this can become a pain point quickly.
4. Spotty Support & Random Logouts
Several users reported being logged out randomly or needing to repeatedly sign in—hurting productivity. Support responsiveness is hit-or-miss.
“Sometimes it gets disconnected randomly.”
— Delfina B., Global Finance Manager
“It took a full week to get someone on the phone… 15-minute issue, worst setup experience I’ve had.”
— Stephen L.
Who Should (and Shouldn’t) Use Lusha?
✅ Great Fit For:
- SDRs & BDRs doing LinkedIn-based outreach
- Startups or small teams who need speed on a budget
- Companies operating in India, EMEA, or generalist sectors
- Teams prioritizing email over phone-heavy outbound
❌ Might Not Be Ideal If:
- You’re in healthcare, finance, or need ironclad compliance
- You manage account-based ownership in your CRM
- You want 1:1 support or SLAs
- Your workflows depend on highly accurate phone data
What Sales Pros Are Saying
Across the board, Lusha has won the loyalty of many sales professionals who value speed, simplicity, and solid baseline data. Primrose M., a sales manager at a small business, described the platform as a game-changer, stating,
“Never going back on Lusha. Prospecting made simple.”
That sentiment is echoed by Delfina B., a global finance manager, who uses Lusha not just for lead gen, but also for collections.
“I thought it was just for sales, but it’s been a huge help for payment outreach too”.
Other users like Lucien H., VP of GTM in the IT space, highlighted how Lusha drives real efficiency. He emphasized its role in helping his team identify decision-makers quickly and push those contacts directly into HubSpot, calling it a “massive benefit that saves a lot of time.” In his words, Lusha has been crucial to his team’s ability to expand revenue fast.
Not all reviews were glowing. Felipe V., an account executive in staffing and recruiting, didn’t hold back, calling Lusha “one of the biggest disappointments.” He noted issues with frequent disconnections and limited user coverage, eventually switching back to Apollo after a short stint. Similarly, Stephen L., a senior revenue operations leader, called out serious gaps in CRM syncing, CSV formatting, and customer support—calling it the “worst experience” in his long software-buying career.
Yet despite these critiques, many teams continue to find significant ROI. For some, it’s not about perfection—it’s about utility at the right price point. As Erik S., a CEO in the logistics space, put it,
“It’s not the best, but if you’re on a budget, it will work for the time being.”
The verdict from the sales trenches is clear: if you understand what Lusha does well—and what it doesn’t—it can still be a valuable piece in your outbound toolkit.
Final Word: Is Lusha Worth It?
The short answer? Yes—if you’re the right kind of team.
Lusha isn’t pretending to be a full-scale data orchestration engine. It’s a fast, lightweight tool that gets your reps the contact info they need with minimal ramp-up. For early-stage teams or those building pipeline on a tight budget, it checks the right boxes.
But it’s not magic. You’ll still need a strong outbound process, a clean CRM, and a healthy dose of data hygiene. Expect to fill in the gaps and handle a few workarounds. If you can live with that, Lusha’s value-to-cost ratio is hard to beat.
Used right, it can absolutely help you build pipeline—faster than you think.
That said, if you’re running a more mature sales org, sending high-volume cold email, or need ironclad data for phone-based outreach, you may want to consider these Lusha alternatives.