There’s a weird loyalty to InMail in recruiting. Even when it doesn’t deliver, we stick with it. Why? Because it feels safe. Polite. “Scalable.” But safe doesn’t win offers. Safe
Missed calls aren’t the end of the road. They’re decision points. And the follow-up channel you choose right after one, whether it’s voice, video, email, or LinkedIn, can either revive
Expanding into international markets sounds great until you actually try scaling SDR coverage across 190 countries. Most teams hit a wall. Either you’ve got reps burning out trying to cover
Let’s get one thing straight—when it comes to outbound, frequency isn’t just about activity. It’s about control. Control over pipeline velocity, connect rates, rep productivity, and how fast you burn
When your team’s connect rates are low, everything downstream suffers. Pipeline dries up. Forecasts go soft. Leadership pressure builds. The real problem? Most managers start fixing the wrong thing. They
Everyone has ZoomInfo. Or Lusha. Or both. But very few know how to use them right. You don’t need more tools. You need the right combination based on what you’re
