Author name: Swastika Roy

There’s a weird loyalty to InMail in recruiting. Even when it doesn’t deliver, we stick with it. Why? Because it […]

Missed calls aren’t the end of the road. They’re decision points. And the follow-up channel you choose right after one,

Expanding into international markets sounds great until you actually try scaling SDR coverage across 190 countries. Most teams hit a

Let’s get one thing straight—when it comes to outbound, frequency isn’t just about activity. It’s about control. Control over pipeline

When your team’s connect rates are low, everything downstream suffers. Pipeline dries up. Forecasts go soft. Leadership pressure builds. The

You already know this: speed-to-lead is not a “nice to have.” It’s the single biggest conversion lever in high-velocity pipeline

Confused between Apollo vs Lead411? You’re not alone. Both promise the basics: Clean data, easy prospecting, and enriched contacts. But

When it comes to Apollo vs Cognism, sales teams aren’t just comparing feature checklists. They’re asking: Which one actually helps