Lusha pricing can look simple on the surface, but once you start running real outbound workflows, the credit math tells a different story. Whether you’re just starting out or building a repeatable pipeline, knowing how Lusha prices its plans, credits, and features is key to avoiding surprises.

This article breaks it down clearly: what each plan includes, how fast credits burn, and what type of sales motion Lusha actually supports best. No hype, just the facts for sales teams serious about results.

Lusha Pricing Plans at a Glance (2025)

Lusha offers both monthly and annual plans, with pricing tied directly to credit volume.

🔹 Monthly Plans

Plan	Price/Month	Credits/Month	Who It’s For
Free	$0	50	Individuals testing the tool
Premium	Starts at $29.90	300–10,000 credits	Solo SDRs or small teams needing moderate volume
Scale	Custom	10K+ credits	Teams needing API access, team controls, CRM enrichment

Monthly pricing ranges from $30 to $800/month, depending on credit volume. Beyond that, you’re looking at Scale plans with custom pricing.

🔹 Annual Plans (25-30% Cheaper Overall)

Plan	Price/Month	Credits/Year	Who It’s For
Free	$0	600	Same as monthly free plan
Premium	Starts at $22.45	3,600–120,000	SMBs or teams that prefer upfront credits
Scale	Custom	120K+	Enterprise-level teams with technical integrations & high volume

NOTE:

🟡All credits are granted upfront on annual plans.
🟡Unlimited seats on all paid plans.
🟡Credits on monthly plans roll over up to 2x the plan limit.
🟡Free plan includes only 1 seat.

Credit-Based Pricing: Understand the Real Burn Rate

Lusha’s pricing sounds simple- until you realize not all credits are equal.

• 1 email address = 1 credit
• 1 mobile phone number = 5 credits

So, if you’re pulling full contact profiles with both email + mobile, you’re spending 6 credits per contact, not 1.

❌ What doesn’t cost credits:

• Viewing contacts
• Using filters, AI recommendations, or sequences
• Integrations or Chrome extension access

✅ What burns credits:

• Exporting verified email addresses
• Accessing mobile phone numbers
• CSV enrichment (Premium and Scale)
• API pulls (Scale only)

Pro Tip: If your SDRs are calling + emailing every lead, your 300 credits/month plan may only get you 50 contacts/month. That’s why many teams either:

• Stick to email-only outreach to preserve credits, or
• Scale up fast to higher-volume plans (and higher bills).

💬 As one user said:

“The credits run out really fast and are expensive to top up.”
— Kat R., Marketing and Sales Specialist (G2)

Is Lusha “Pay as You Scale” or “Pay More for Less”?

The short version: you scale, Lusha scales- but the ceiling comes fast.

• 300 → 10,000 credits/month means you can start small and upgrade incrementally.
• Annual plans give you ~25% off, but require upfront billing.
• At ~$22–$30/month per seat, Premium is cost-effective- but not built for high-volume outbound or automation-heavy teams.

💬 From the field:

“Easy to use tool, great for support, wasn’t expensive, but data quality could be improved.”
— James W., Senior Rev Ops Executive (G2)

Who Gets the Most ROI from Lusha?

✅ Best for:

• SMBs building their first outbound workflow
• Teams doing targeted, manual prospecting
• Organizations focused on LinkedIn-first workflows

🚫 Not ideal for:

• SDR teams doing >500 leads/week
• RevOps teams needing deep CRM sync, SSO, or workflow automation
• Anyone expecting “ZoomInfo-level” data depth at $30/month

💬 As one user put it:

“The credits run out really fast and are expensive to top up.”
— Kat R., Marketing and Sales Specialist (G2)

Fine Print, Gotchas & Credit Pitfalls

• Credits are use-it-or-lose-it: On monthly plans, you can only roll over 2x your limit. Annual gives upfront credits, but still expires.
• Free plan gives only 50 credits/month: It’s enough to test the system, not to run a campaign.
• No clear refund policy or in-app cancellations: You need to reach out to support, which can frustrate users. “Does not offer a cancellation option… forced to contact support.” — Cecillia W. (G2)
• Data not always accurate: Multiple reviewers mention inconsistent phone/email accuracy. “The price is bit high… and the contact details are not completely accurate.” — Himaanshu L., Business Dev Consultant (G2)

The Final Word: Worth It or Walk Away?

Lusha shines as a lightweight, easy-to-use contact data tool with pricing that favors small teams and solo reps. If you’re focused on precision over volume, it can be a cost-effective alternative to heavier platforms.

But here’s the catch:

• If your outbound is scaling fast, you’ll hit walls with credit volume and enrichment capabilities.
• If you rely on team-wide workflows, integrations, or automation, you’ll need to pay for Scale or look elsewhere.

Bottom line: If your job is booking meetings, not just hoarding contacts, Lusha is a fair value if you manage your usage tightly. But if you’re looking for volume + workflow + API + accuracy at scale? You’ll either overpay or outgrow it.

And if the pricing structure doesn’t suit your motion, you’re not out of options. There are plenty of Lusha alternatives like Reachfast that are emerging as leaner, more scalable alternatives for outbound teams that want accuracy, transparency, and volume, without the legacy bloat.